COSMETICS USAGE HABITS AND EFFECT ON HEALTH SEEKING BEHAVIOR AMONG JORDANIAN WOMEN

Abstract

Cosmetics are composed of a mixture of chemicals and natural compounds, and most adverse effects occur due to sharing the same products and using the makeup after the expiry date. This behavior tends to increase the side effects of cosmetics due to pathogenic infections. Lack of awareness and knowledge were found to be the main factors that could affect women’s perception which plays a critical role in using expired cosmetic preparations and had negative impact on health behavior. It has been shown that awareness, reference groups, experience, and information produced a statistically significant effect on the perception. In addition, knowledge didn’t have a statistically significant effect. Regarding utilizing the second-hand used cosmetics products, 84 % of women agreed that they have used those that belonged to another person. There is a need to educate women about the possible risks of expired or previously used cosmetics by formal channels, internet websites, and social media.