In-Store Technology for Store Positioning and Store Loyalty

Author:

Johar VibhuORCID, ,Sharma AlakaORCID,

Abstract

Purpose: Store positioning via technology and retail image are the factors that influence store loyalty and the success of the retail. The objective of this study is to assess the relation between positioning via in-store technology, store image and store loyalty in Indian retail fashion outlets. Furthermore the mediation affect of store image on the in-store technology and store loyalty relationship is analyzed. Design/Methodology/Approach: On a sample of 284 customers, structural equation modelling via Amos has been employed to test the proposed hypotheses. Convenience sampling has been used for data collection. Findings: The results reveal that the in-store technology positively influences store image which further positively impacts customer loyalty towards the store. Finally store image partially mediates the relationship between in-store technology and store image. Originality: The study has empirically tested the relation and provided evidence that in store technology is an important dimension, which shoppers consider to position stores in their minds.

Publisher

SVKM'S Narsee Monjee Institute of Management Studies (NMIMS), Deem-to-be-University, Hyderabad

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3