1. There is more than one type of AS. The type illustrated here, exon skipping, is the most common.
2. I recommend Evelyn Fox Keller's very readable The Century of the Gene for a much broader examination of the factors driving modern biology's growing recognition of the limitations of genetic reductionism.
3. Influence of RNA secondary structure on the pre-mRNA splicing process;Molecular and Cellular Biology,2004
4. Mechanisms of alternative splicing regulation: Insights from molecular and genomics approaches;Nature Reviews. Molecular Cell Biology,2009
5. Chen, X., Shi, S.-P., Xu, H.-D., Suo, S.-B., & Qiu, J.-D. (2016). A homology-based pipeline for global prediction of post-translational modification sites. Scientific Reports, 6, 25801. doi:10.1038/srep 25801