White Normativity: The Cultural Dimensions of Whiteness in a Racially Diverse LGBT Organization

Abstract

This article builds on examinations of whiteness in organizations by considering how white normativity—or the often unconscious and invisible ideas and practices that make whiteness appear natural and right—is sustained even in organizations that are attentive to structural factors. Based on two years of ethnographic fieldwork, this article critically examines the racial identity and culture of the Center, a Los Angeles lesbian, gay, bisexual, and transgender (LGBT) organization with a national reputation for multiculturalism, a visible presence of people of color in leadership, and a staff of more than 50 percent people of color. Despite these indicators of racial diversity, the organization also maintained a local reputation among queer people of color as the white LGBT organization in Los Angeles. The author demonstrates that the Center's formal and public attempts to build and proclaim a racially diverse collective identity, along with its reliance on mainstream diversity frames available in the broader environment, became the very practices that employees of color identified as evidence of the white normative culture of the organization.