Buenas Vecinas?

Author:

Ehrick Christine

Abstract

During World War II, US–Latin American relations were shaped by the noninterventionist Good Neighbor policy and the projection of soft power via US government-orchestrated public relations and propaganda campaigns. This included extensive film and radio propaganda overseen by the US Office of Inter-American Affairs (OIAA) and disseminated throughout the region. One dimension of that campaign involved radio propaganda aimed specifically at women, who were regaled with stories of heroic Latin American women and carefully curated female perspectives on life in the United States during wartime. In much of this material, the United States was presented as a dominant yet gentlemanly hemispheric partner, offering Latin America protection and material abundance in exchange for loyalty and deference. As the war wound down, such propaganda took a sharp turn toward the Cold War, when Good Neighbor chivalry gave way to more strident rhetoric, prefiguring a return to US interventionist politics of the prewar era.

Publisher

University of California Press

Subject

History,Gender Studies

Reference74 articles.

1. Much of the research for this article was conducted several years ago, but ended up on the proverbial cutting-room floor of my second book. I am grateful to Feminist Media Histories for this opportunity to resurrect it. Biggest thanks go to Barbara Ehrick for the (grand)childcare that allowed me to do this research in the first place, and to Gisela Cramer, whose expertise and generosity supported the project from beginning to end. Thanks also to the staff at the US National Archives in College Park, the Biblioteca Nacional de Uruguay, and the Wisconsin Historical Society. Historians are nothing without good archives, and good archives are nothing without good archivists. As US government documents, many of the materials in the archives of the Office of Inter-American Affairs are in English. The complete radio scripts in the archive are in Spanish (often with script directions in English). All translations are my own.

2. See Maureen Honey, Creating Rosie the Riveter: Class, Gender and Propaganda during World War II (Amherst: University of Massachusetts Press, 1984).

3. See Ann Elizabeth Pfau, Miss Yourlovin: GIs, Gender, and Domesticity during World War II (New York: American Council of Learned Societies, 2014), http://www.gutenberg-e.org/pfau.

4. Gisela Cramer and Ursula Prutsch, eds., ¡Américas unidas!: Nelson A. Rockefeller's Office of Inter-American Affairs (1940–46) (Madrid and Frankfurt: Iberoamericana Vervuert, 2012); Darlene Sadlier, Americans All: Good Neighbor Cultural Diplomacy in World War II (Austin: University of Texas Press, 2012). See also José Luis Ortíz Garza, La guerra de las ondas (Mexico City: Planeta, 1992).

5. See Marquilandes Borges de Sousa, Rádio e propaganda política: Brasil e México sob a mira Norte-Americana durante a Segunda Guerra (São Paulo: Annablume; Fapesp, 2004); Sadlier, Americans All; Rita Abreu, Damas con antifaz: mujeres en la radio, 1920–1960 (Mexico City: Editorial Ink, 2017).

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