The Larkin's Technologies of Trust

Author:

Çelik Alexander Zeynep1

Affiliation:

1. Columbia University

Abstract

In The Larkin's Technologies of Trust, Zeynep Çelik Alexander uses the card ledger invented by Darwin D. Martin, corporate secretary for the Larkin Company, as a starting point for a new history of a well-known modernist building: the Larkin Administration Building in Buffalo, New York, designed by Frank Lloyd Wright. Founded in 1875 as a soap manufacturer, the Larkin Company had grown dramatically by the beginning of the twentieth century, in large part because of innovative marketing strategies made possible by ingenious information-processing techniques. But it was also thanks to Wright's designs for office equipment—informed by principles of modularity and interchangeability—that armies of “human computers” were able to maintain this information regime. Çelik Alexander argues that the bureaucracy made possible by the Larkin Administration Building's architecture has been a blind spot in historiography; she aims to offer an architecturally oriented account of the history of data as epistemic unit, contending that the Larkin's protodatabase was, first and foremost, a moral technology predicated on managing networks of trust.

Publisher

University of California Press

Subject

History,Visual Arts and Performing Arts,Architecture

Reference97 articles.

1. Darwin D. Martin, The First to Make a Card Ledger: Story of the Larkin Card Indexes (Buffalo, N.Y., 1932).

2. For histories of the Larkin Company, see Margot C. Adams-Webber, “Soap-Slingers, Drummers, and Agents: Larkin Company Merchandising 1875–1885,” Marketing History Knows No Boundaries: Proceedings of the 8th Conference on Historical Research in Marketing and Marketing Thought (East Lansing: Michigan State University, 1997), 123–32; Daniel I. Larkin, John D. Larkin: A Business Pioneer (Buffalo, N.Y.: Daniel I. Larkin, 1998); Howard R. Stanger, “From Factory to Family: The Creation of a Corporate Culture in the Larkin Company of Buffalo, New York,” Business History Review 74, no. 3 (Autumn 2000), 407–33; Howard R. Stanger, “Ourselves: Welfare Capitalism in the Larkin Company, 1900–1939,” in LERA Annual Meeting Proceedings (Washington, D.C.: Industrial Relations Research Association, 2003), 50–58; Howard R. Stanger, “Welfare Capitalism in the Larkin Company, 1900–1925,” New York History 86, no. 2 (Spring 2005), 210–58; Howard R. Stanger, “The Larkin Clubs of Ten: Consumer Buying Clubs and Mail-Order Commerce, 1890–1940,” Enterprise & Society 9, no. 1 (2008), 125–64; Howard R. Stanger, “Failing at Retailing: The Decline of the Larkin Company, 1918–1942,” Journal of Historical Research in Marketing 2, no. 1 (2010), 9–40.

3. Stanger, “From Factory to Family,” 407–8.

4. For an explanation of the Larkin Idea, see “Selling Talk,” B76-1, box 1, folder 2, Darwin D. Martin Papers, Research Library, Buffalo History Museum. The idea is also explained in the numerous Larkin Company catalogues that were sent to customers. See The Larkin Idea (Buffalo, N.Y.: Larkin Soap Company, 1901).

5. By 1915, each of the company's catalogues included the “Larkin Club-of-Ten Members' Agreement” and information about how to form a Larkin Club.

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