sex, lies and marketing: Miramax and the Development of the Quality Indie Blockbuster

Author:

Perren Alisa

Publisher

University of California Press

Subject

Visual Arts and Performing Arts

Reference28 articles.

1. 1 Jeff Gordinier, "Defy and Conquer," Entertainment Weekly Special Edition: Our 10th

2. Anniversary, Spring 2000, p. 31.

3. 3 I employ the New Hollywood label as it is used by Thomas Schatz, "The New Hollywood," in Film Theory Goes to the Movies, ed. Jim Collins, Hillary Radner, and Ava Preacher Collins (New York: Routledge, 1998), pp. 25-32. For an extensive discussion of the intersection of aesthetics and marketing of big-budget Hollywood films, see Justin Wyatt, High Concept: Movies and Marketing in Hollywood (Austin, TX: University of Texas Press, 1994).

4. 4 The term "indie" has been widely used by trade journalists to include films from studio specialty and niche subsidiaries such as Miramax, Fine Line, and Paramount Classics.

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