Whiteness on the Green

Abstract

Between the early 1950s and 1970s, Palm Springs, California, a leisure and resort community in the Coachella Valley, entered into a dramatic era of growth driven by an unlikely factor: golf. Exclusive and elite country clubs employed new forms of environmental and social engineering as they transformed the arid landscape into lush, emerald fairways. The rapid rate of growth meant that courses were built without concern for significant social and ecological side effects. In particular, golf’s arrival brought new power dynamics to the valley that displaced and disenfranchised local communities of color, including the Agua Caliente band of Cahuilla Indians and a neighborhood of low-income African Americans and Mexican Americans who lived in the path of development. This expansion-oriented program of development is an example of what we might call the “leisure-industrial complex,” in which private enterprise, public policy, and cultural norms combined to create an economic machinery that soon commanded the Coachella Valley. As such, the history of Coachella golf is not just the history of a sport, but the history of how leisure came to dominate the landscape, the environment, and the people of the California desert.