Affiliation:
1. Afyon Kocatepe University Department of Tourism
Abstract
Online search trend volumes can provide free, quick, and relevant information about users’ online interests. So far there has been no study of YouTube search trends related to the spa industry. The article explores online search volumes for the term “spa” with the most popular geographic search locations related to YouTube searches over between 2008 and 2021. In particular, the analysis is based on data from Google Trends for the beauty & fitness content category on YouTube regarding the term “spa” to determine search trends, regional interests, and related searches. During the reference time period, the number of searches for the word “spa” systematically increased. The highest freqency of searches was observed in Sri Lanka. The majority of related searches focused on relaxation and beauty. Results of regional and temporal variations in YouTube searches for the term spa can provide tourism/health professionals with useful insights into user search behaviours.