Hybrid model of airlines as a determinant of the development of air carriers

Abstract

The aviation market is one of the most dynamic factors determining economic develop-ment in the world. In addition, it is susceptible to economic and political crises. The air services market is also characterized by a very large diversity of clients within the market segments. Adaptation of an appropriate business model may be a condition for success, with the increase of ASK, RPK and LF ratios. The aim of the work is to indicate the basic elements of business models of airlines that make up the hybrid model. The article also describes the evolution of Ryanair, which from the carrier emphasizing the lowest price aspires to the carrier offering flights with better quality than its competitors. The source materials of the study are available literature on the subject, own analysis based on secondary sources.