NATIONAL TOURISM ADMINISTRATIONS AND OTHER TOURISM POLICY INSTITUTIONS IN OECD COUNTRIES AND PARTNER ECONOMICS

Abstract

This article is mainly informative and contains the most important data on organisations responsible for the creation and implementation of tourism policy in the structures of government administration in 57 countries from different parts of the world, including 38 countries belonging to the OECD and partner economies (countries) of this organisation. Most of the information (concerning 50 countries) comes from the OECD Tourism Trends and Policies 2022 [OECD 2022] report1, which was released on November 30, 2022, and was prepared on the basis of data sent by relevant institutions from individual countries2. These circumstances make the information provided in the article probably the most up-to-date regarding the functioning of organisations acting as National Tourism Administrations (NTAs) in countries that play a key role on the international (global) tourism market. It is estimated that they, in total, account for about 70% of the entire potential of world tourism, regardless of the metrics used to measure this potential, i.e. whether it be analysed through the prism of arrivals or departures, domestic or foreign tourism, income or expenses, number of tourist and tourism-related companies, employment, etc., the majority of tourism-related activities are concentrated in OECD countries. The aforementioned report, in which the objectives and priorities of tourism policy were analysed, and examples of specific activities and practices from individual countries were provided, is a study that not only allows to confirm opinions about the high tourism recovery challenges and the outlook ahead, but in it, the need for co-ordinated, forward-looking policy approaches to set tourism on a path to a more resilient, sustainable and inclusive future is also highlighted [https://www.oecd. org/cfe/ tourism/oecd-tourism-trends-and-policies-20767773.htm]. Due to the above, in this article, only a narrow range of issues raised in the report is presented, focusing on the issues of organisations, briefly referred to as NTAs, as responsible for the creation and implementation of tourism policy in individual countries. The role of the OECD itself is also better understood, its presentation preceded by a short description of the Organisation for Economic Co-operation and Development itself and the impact of its activities on the development of tourism in the world, as well as the main goals and tasks that are set for organisations performing NTA functions in their countries.