Zillow Group, Inc.: Changing the Way Americans Buy Homes-Reference-Cited by-同舟云学术

Zillow Group, Inc.: Changing the Way Americans Buy Homes

Published:2024-08-07 Issue:3 Volume:18 Page:
ISSN:2155-2843
Container-title:Journal of Marketing Development and Competitiveness
language:
Short-container-title:JMDC

Author:

Hoffman David Lynn,Gilliard Debora J.,Baalbaki-Yassine Sally

Abstract

This case explores the rise of Zillow from its inception to its disruption of the mature real estate industry. Starting from a platform deriving income from advertising fees, it has grown into three business segments: Home Sales, Internet, Media, and Technology (IMT), and Zestimate. While the brand, Zillow, is synonymous with real estate, its disruption has opened the door for other innovators to enter the market. The case allows students to understand the role of a disruptor, examine market forces, and recommend what a successful cutting-edge technology company should do in the future.

Publisher

North American Business Press

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