1. Big data analytics capability and decision-making: The role of data-driven insight on circular economy performance;Awan;Technological Forecasting and Social Change 168 120766,2021
2. Ayyagari, M. R. (2021). A framework for analytical CRM assessments challenges and recommendations. International Journal of Information, Business and Management, 13(2), 108-121.
3. Bhattacharya, S., & Mittal, V. (2020). Personalization in financial services: A review. Journal of Marketing Research, 57(4), 665-689. https://link.springer.com/journal/41264/online-f
4. Chaffey, D., & Chadwick, A. (2020). Digital marketing strategy. Pearson Education Limited.
5. Setting the future of digital and social media marketing research: Perspectives and research propositions;Dwivedi;International Journal of Information Management 59 102168,2021