E-commerce promotional strategies, digital generation buying behavior and purchase intention: Inputs to online shopping platform improvement model

Author:

Zhang Jingjing

Publisher

Consortia Academia Publishing

Subject

General Mathematics

Reference26 articles.

1. Drivers of cash-on-delivery method of payment in e-commerce shopping: evidence from pakistan:;Anjum;SAGE Open,2020

2. Cao Caijie. (2019). Analysis of E-commerce Marketing Strategy Based on Consumer Information Behavior. China Broadband (005), 000.

3. Chen Jinping. (2022). The characteristics and trends of my country's e-commerce development. Shanghai Business (12), 3.

4. Goutam, D. (2020). Customer Loyalty Development in Online Shopping: An Integration of E-Service Quality Model and the Commitment-Trust Theory (Doctoral dissertation, National Institute of Technology Karnataka, Surathkal).

5. Liu Chunli. (2020). A Brief Analysis of Women's Consumption Behavior and Network Marketing Strategy in E-commerce. China Market (7), 2.

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