Consumer behavior, product innovation, and promotion mix: Basis for improved marketing strategies framework for oat industry

Author:

Shie Jie

Publisher

Consortia Academia Publishing

Reference17 articles.

1. Bautista, A., & Belandres, E. (2021). Online Marketing Strategies of food and Beverage Industries in Urdaneta City: Basis for sales Optimization. International Journal of Advanced Multidisciplinary Studies, 2.

2. Bocken, N., Morales, L S., & Lehner, M. (2020, January 22). Sufficiency Business Strategies in the Food Industry-The Case of Oatly. Multidisciplinary Digital Publishing Institute, 12(3), 824-824. https://doi.org/10.3390/su12030824

3. Choudhary, P K., & Sahu, K K. (2023, May 1). Managing and shaping brand associations to ensure positive alignment with "Brand Image": Narrative synthesis. AkiNik Publications, 10(3), 112-117. https://doi.org/10.22271/kheljournal.2023.v10.i3b.2935

4. A decade of research on Muslim entrepreneurship;Hassan;Journal of Islamic Marketing 13(6),2022

5. Holliman, G., & Rowley, J. (2022). Business to Business Digital Content Marketing: Marketers' Perceptions of Best Practice. Journal of Research in Interactive Marketing, 16(2), 129-151.

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