The Impact of Dynamic Capabilities on Strategic Supremacy through Organizational Immunity at Jordanian Telecommunication Companies

Abstract

This study aimed at analyzing the impact of dynamic capabilities on strategic supremacy through organizational immunity at Jordanian telecommunication companies. The study population consisted of all managers and department heads, who represented the sampling unit to collect data from the researched companies. A survey sample of the study population was adopted. The descriptive analytical approach was used and the questionnaire was adopted as a main tool for data collection. A number of statistical methods were used, including means, multiple regression and structural equation The study concluded that there is an effect of dynamic capabilities with its dimensions on strategic supremacy, that there is an effect of dynamic capabilities on organizational immunity and that there is an effect of organizational immunity on strategic supremacy with an indirect effect of organizational immunity as a mediating variable between dynamic capabilities and strategic supremacy. The study recommended the need to pay attention to learning, integration, building organizational memory, applying benchmarking practices and managing strategic alliances in line with the main objectives.