Grounding Discernment in Data: Strategic Missional Planning Using GIS Technology and Market Segmentation Data

Abstract

Taking Jesus’ call to love our neighbors seriously requires engaging them in the neighborhoods where they live. However, neighborhoods are transforming demographically faster than ever before. If we can help congregations more quickly understand their neighborhoods, there is a much greater likelihood that they will grow to love them as they love themselves. The question before us is, how do we help faith communities and their leaders engage missional opportunities that are emerging from rapid population change? The goal of the FaithX Project is to make it possible for faith communities, their leaders, and the judicatories that support them to employ location intelligence and predictive analytics in order for them to discern emerging missional opportunities. FaithX then helps them to create effective missional strategies for engaging those opportunities by asking four essential questions: What is our neighborhood? Who are our neighbors? What are our neighborhood’s issues and opportunities? What are our neighborhood’s resources?