Marketing technologies in the organization of business processes of retail trade

Abstract

Abstract Retail is now a dynamic industry. It is highly competitive and requires a process approach. Organization of trade business according to the process management model involves standardization of business processes, application of marketing technologies. The efficient operation of trading enterprises depends on the use of marketing tools. Marketing of the retail trading enterprise allows to form an individual trading offer supported by a trading service. The conceptual development of trade creates conditions for the formation of new concepts, in particular the marketing of cooperation oriented towards the development of long-term cooperation.