Development of rule-based expert system for conceptualisation of poster design

Abstract

Abstract This study discusses development of rule-based expert system (R-ES) as a decision support for poster design conceptualisation. Users of the proposed expert system are novice poster designers while the experts are senior and professional poster designers. Development of R-ES is started by defining type of poster to be designed. Based on professional poster designer’s experiences, 5 types of poster have been proposed, which are advertising, information, movie, event and political poster. A knowledge-based system consists of IF-THEN rules have been developed by the experts to determine poster design concept that are colour combination, poster size, font type and size, expert note, and poster sample. Result of this study is an online expert system for conceptualisation of poster design that could be widely used by novice poster designers without constrained by space and time.