Data Analysis and Application of Retail Enterprises Based on Knime

Abstract

Abstract With the rapid development of information technology, the application of cross-discipline has shown explosive growth. Data mining, big data and other technologies are rapidly entering all walks of life. Research on data mining technology and its application in data analysis of related enterprises have certain theoretical significance and practical value. This paper starts with a cross-border sales data set and uses Knime visual data analysis tool to illustrate that the widespread application of visual data mining technology in small and medium-sized enterprises is a feasible way to improve the decision-making ability of enterprises.