How can augmented reality improve the user experience of digital products and engagement with cultural heritage outside the museum space?

Abstract

Abstract The purpose of this study is to understand how augmented reality is improving the user experience of cultural heritage and museums by making it more engaging and allowing the user to better remember the information relayed. Specifically, this study aims to better understand the use of augmented reality, and how institutions are making use of it by interviewing people involved in two apps that operate outside the museum space. This study can conclude that augmented reality has improved the information delivered and some aspects of the user experience. However, it is difficult to argue that augmented reality is completely improving the user experience of cultural heritage and museums.