Abstract
Abstract
The purposes of this research were (1) to survey the level of graduates’ desirable characteristics in the 21st century graduates of business administration students, Faculty of Management Science, Suan Sunandha Rajabhat University and (2) to explore multiple pair-wise comparisons between the characteristics of the department and the graduates’ desirable characteristics in the 21st century of the Faculty of Management Science, Suan Sunandha Rajabhat University. This study is a quantitative study for which the specified population, chosen by the researcher, included employers of graduates and related parties of the students of business administration program, Faculty of Management Science, Suan Sunandha Rajabhat University in Bangkok and its vicinity. The data was collected by using questionnaires from 681 samples, which were included in this study using purposive selection technique. The data was then analyzed using descriptive statistics to explain or describe the properties or characteristics of the distribution of variables such as Percentage, Mean and Standard Deviation together with analyzing the differences between the mean values of the two sample groups whether they were actually different or not using one-way ANOVA. The Labour Market Trends / Graduate Desirable Characteristics In the 21st century/Business Administration GraduateThe results of the research revealed that the desirable characteristics of graduates in the 21st century as required from the employers of the graduates of business administration program in terms of morality and ethics were found with an overall average score at the highest level (= 4.68 and SD = 0.43) with honesty ranked at number 1 in particular. Parts of the sampled population which included governmental departments and state enterprise units were found requiring desirable characteristics of graduates in the 21s century of the Faculty of Management Science, Suan Sunandha Rajabhat University, overall more than private agencies significantly at the level of 0.05