Redesign packaging on Aloe Vera bottle product based on Kansei Engineering

Abstract

Abstract Packaged designers must be able to select packaging elements that characterize products, communicate brand products, and create packaging into attractive media to attract consumers to purchase products among the various available products. The aim of this study is to understand visual design concepts and structural design concepts in the design of aloe vera bottled bottles. The method used for the development of a design product that focuses on consumer perceptions and links it with the attributes of the product is Kansei engineering. Kansei engineering is a technology capable of translating consumer feelings into design concepts. Research came up with a visual design concept of the chosen Kansei word, which is elegant, commercial, fresh, modern, varnish, aesthetic, interesting, simple, subjective, summarized. The visual design concept is barcode, nutrition fact-general, 1ogo-word mark, brand top sign, product name-top sign, produce-bearing name, product present composition, family-size approach, back ground cool colors, font color-white, font type-san serif, Figure-original, material label-film plastic, and position label-wrap around label positions. The structural design concept is tropical as the top structure of the bottle, jugo as the center structure of the bottle, plastic colored as bottled material, and the size of the bottle 500 ml.