Applying system dynamic for predicting the strengths, weaknesses, opportunities, and treats of Patchouli Oil Agroindustry in West Sumatra

Abstract

Abstract The patchouli oil agroindustry is one industry that has the potential to be developed in West Sumatera. This study aims to analyze the future condition of the patchouli oil agroindustry in West Sumatera. As an initial step of the formulation strategy for developing patchouli oil agroindustry in West Sumatra. This study conducted a SWOT analysis using a dynamic system approach. The system dynamic is very suitable for the patchouli oil agroindustry’s design development model because of the complex system. Other studies that have been conducted with SWOT analysis uses qualitative data obtained from corporate informants. In this study, SWOT data is collected based on the output derived from the dynamic system model. The system dynamics model run by using Powersim software with graphical output. Graphics can present internal and external conditions and the patchouli oil industry. Graphic trends that tend to increase will be categorized as strengths, while declining trends are classified as weaknesses. Based on the simulation results, there are six strengths, six weaknesses, two opportunities, and three threats of patchouli oil agroindustry forces in West Sumatra.