A Brief Analysis of the 5G+4K/8K+AI Strategic Layout of Central Radio and Television Station —— Taking the 2019 National Day Campaign Publicity Report as an Example

Abstract

Abstract On August 20th, 2019, at the Beijing International Radio, TV & Film Exhibition, the Central Radio and Television General Station announced the 5G+4K/8K+AI strategy, including four main parts: integrated broadcasting, ultra-high-definition television, mobile new media and artificial intelligence. CCTV is now comprehensively abandoning standard production system to achieve comprehensive high-definition, comprehensively promoting the development of 4K/8K, building the first national 5G new media platform, combing artificial intelligence with media, and building a new strategic layout. On the occasion of the 70th anniversary of the Chinese National Day, the Central Radio and Television Station integrated various television channels, broadcast frequency, and website platforms, carried out panoramic and three-dimensional live and broadcast, realized the whole process of 5G+4K ultra-high-definition and 5.1 stereo live broadcast, and provided a new audio-visual experience for end users. This article will take 2019 National Day 70th Anniversary publicity report as an example, excavate the characteristics and advantages of 5G+4K/8K+AI strategic layout, and discuss the development trends and predicament of the initial stage of strategic layout.