Motion Graphic Animation for Public Service Advertisement

Abstract

Abstract Dissemination and promotion can be done in a more efficient way, such as digital info graphic or even animated video intended as a public service advertisement. Moreover, many institutions started to promote digital through the website, and also using motion graphic 2D animation that is interesting and easily accepted by the public. This study aims to design the motion graphic 2D animation and its usability testing on one of the institutions which is Kelurahan Ngadirejo. Method used is production stage motion graphic 2D animation and usability testing. This research have resulted motion graphic 2D animation in a public service advertisement which had usability system usability scale (SUS) tested with an average SUS score of 71.07% classified as an application having good quality.