The Development of Augmented Reality Mobile Information System (ARMIS) influences the Psychological Factors in Consumers’ Preferences

Abstract

Abstract Nowadays, the technologies had experienced massive changes. With the enhancement of technologies, enable devices, software as well as application to be synergised together and creating a new system. The synergised new system enables humankinds to have more productive live ahead in the future. Augmented Reality Mobile Information System (ARMIS) is a system developed using smart phone devices, web studio, mobile application and Quick Response (QR) Code; used to create an overlay image that able to portray the information of products. This system was developed due to the price checker in hypermarket giving out several problems towards the hypermarket customer & retailers, such as giving out a few information regarding towards the product, consuming more electric current, it hidden somewhere in the store and the linear barcode which holding less information. The crucial concept of ARMIS is development of QR Code, development of AR, development of mobile application and the implementation of ARMIS into smart phone devices. Using the model of Alessi Trollip, the product had undergone a few procedures in its development. The main objectives are to develop and introduce ARMIS and to test the ARMIS reliability whether it meets the need of the consumer. ARMIS system also had undergone the Alpha Test where the survey was done towards the The Store hypermarket’s customer in Kangar, Perlis, multimedia expert possesses Master or Ph.D and as well as the KPDNKK’s officer.