Analysis of the Selection Factor of Online Transportation in the VIKOR Method in Pematangsiantar City

Abstract

Abstract Transportation plays an important role in helping every community activity and also has an important function in economic, social and developmental development. Online transportation provides alternative transportation solutions in the middle of the density of vehicles to be fast and able to reach places that are likely to be inaccessible to other public vehicles. People who usually use public transport or conventional taxi services have begun to switch to online-based taxis that are considered cheaper and more practical. Market research institutes in Southeast Asia show that 250 million Indonesians are quickly adapting the growth of application-based transportation (taxis and ojek online) to facilitate their lives. Various factors that influence people prefer online transportation compared to public transport or conventional taxis. The purpose of the study is to determine the main factors that people prefer to use Oline transportation. The study used the VIKOR method system which obtained the results based on the VIKOR index value where alternative A1: Easy and Safe (VIKOR index value 0) as a rank one and alternative A2: Price (VIKOR index value 0.1809520) as the second rank.