Research on “Precise Translation” of Commercial Advertising Based on Big Data

Abstract

Abstract The main body of today’s society is established on the basis of information exchange on the Internet. With the help of big data, all aspects of our lives and work have undergone great changes. To be precise, they all become less complicated. Even the production of commercial advertisements has gradually evolved from relying on the traditional marketing model to the current accurate translation model using big data. However, for modern people, many people are more accustomed to the traditional way of commercial advertising, so that it is difficult for them to accept the accurate translation of today’s advertising model. However, big data and Internet technologies require continuous innovation and expansion, and it is impossible to change the development strategy just because some people do not like and are not used to it. For now, although the implementation of large-data accurate translation of commercial advertisements in our country requires a great price, we still need to work hard[1].