Research on Supply Chain Integration and Optimization of Live E-commerce

Abstract

Abstract In recent years, with the rise of short video platforms and e-commerce platforms, live streaming with goods has become a hot online sales model. However, the sales volume of live broadcast by big anchors is tens of thousands, which is actually supported by a complete supply chain system. By studying the mode and current situation of the supply chain of live broadcast e-commerce, and analyzing the existing problems, suggestions on the integration and optimization of the supply chain of live broadcast e-commerce are put forward, so as to provide references for relevant personnel in this industry.