Research on the Development of the Integration of the Internet and Tourism Industry

Abstract

Abstract With the improvement of living standards, the proportion of tour expenses has risen rapidly in household leisure consumption. Additionally, traditional tourism has been more and more integrated with the web since the blooming of the internet industry. This trend is the core driving force for the further transformation and upgrading of the traditional industry. Under this context, this paper extends research on the development of the integration of the internet and tourism industry, including the background, definition of “Internet + tourism”, problems and its growing trend.