Adoption of corporate governance practices in the computer science environment. Mexican food franchise analysis in the Colombian context

Abstract

Abstract In a globalized world characterized by aggressive competition in all sectors of the economy, it is essential that organizations establish adequate corporate governance in order to properly coordinate interests within the organization to generate wealth. One of the models associated with corporate governance is the balanced scorecard consisting of four perspectives. This work provides an important input to consider within the organizational goals in the perspective of the balanced scorecard client in Mexican food franchises in Cali - Colombia, as is the client’s knowledge. The research approach is mixed and predominantly descriptive. As a result of the study there is a consumer profile in Mexican food franchises in the city of Cali. Thus, the average consumer of Mexican food is a young person, of medium socioeconomic status and who shares in family the consumption of this type of food. In addition, the study identifies the main variables that determine the decision to consume Mexican food, such as the possibility of home shopping through mobile applications, hygiene and food presentation.