A study on influence of eco-friendly technologies in hospitality industry

Abstract

Abstract The Hospitality sector contributes initiatives taken towards the eco-friendly environment and faces lots of challenges towards customer satisfaction and repeat business. With a new modernization of market segments, technology awareness, customers are getting advancement in the field of technology. They are conscious about their health and environment, which is why the hospitality industry needs to pay attention to the customer’s and employee’s health and environment. Promoting eco-friendly technologies by the hospitality industry is useful in both the ways for the customers and sustainability for the environment by adopting the three Rs i.e. reduce, reuse, and recycle. The guests are also getting sensitive about environmental issues. The hospitality industry, therefore, strives to involve them in sustaining the mission of three Rs, which is good for the environment, customer, employee health and the hotel. This research paper aims to discover customer’s behavior, attitude, and level of satisfaction derived from the green technological approach of the hospitality industry and also to understand the level of satisfaction of the employee towards the Eco-Friendly technologies in the hospitality industry in terms of the employee engaging with eco-friendly hotels for the longer period.