Research of the Attractiveness Factors of MOBA Mobile Games Based on Evaluation Grid Method

Abstract

Abstract The purpose of this paper is to explore the game player’s experience and preference for MOBA (multiplayer online battle arena) mobile games, and to identify the attractiveness quality factors that affect the MOBA mobile game design. In this paper, Honor of Kings is the subject of discussion and research; qualitative research methods are adopted to go deeper into interviews involving deeper gamers; the attractiveness of the MOBA mobile game is summarized; the evaluation grid is constructed and analyzed, which provides a reference for the subsequent MOBA mobile game design and improvement.