Historical Opportunity and Structural Transformation of Sports Industry Development under the Background of New Information Technology

Abstract

Abstract Based on the analysis of the status quo of the development of sports industry, this paper studies the development opportunities and structural changes of sports industry under the background of new information technology. Objective to explore the development opportunities and structural transformation of sports industry under the background of new information technology, broaden the research field of sports industry, and provide references for the development planning or policy formulation of sports industry. According to this study, the current development status of sports industry is not optimistic, which is mainly reflected in the weak willingness of sports consumption, the shortage of sports venues and facilities, the lack of talents in sports industry, and the lack of in-depth integration with new information technology. Under the background of new information technology, the development opportunities of sports industry are mainly reflected in three aspects, that is, new information technology promotes sports industry to seize opportunities and expand markets, innovate the operation mode and operation mode of sports industry, and change the service platform and service system of sports industry. The structural transformation of the development of sports industry is reflected in the new competition system, new technology system, new consumption structure and new business trend. In the context of new information technology, it is necessary to analyze the opportunities and challenges faced by the sports industry more deeply, put forward more specific operational development countermeasures, and build a new sports industry development ecosystem and business model, in order to promote its sound development.