Digitalization as the basis for advancing educational services

Abstract

Abstract The development of the educational services market takes place in the whole world under the influence of innovation technological and organizational solutions. The use of online technology provides a wide space for developing cooperation between educational institutions not only when mastering current disciplines. This is possible thanks to the modern concept of education being aimed at the possibility of students to choose a number of disciplines of various types based on their own preferences. The application of standard methods does not provide the necessary information for predicting which subjects will be of interest to each specific student. In this case, it is necessary to use digital technologies to process information provided by aggregator sites and search engines. This information reflects statistical data on the level of interest of a student applicant in one area or another of professional training. Based on these probabilistic features, it becomes possible to build a matrix of consumer preferences, viewing the student as a consumer of educational services. These problems can only be solved using digital technologies and by applying methods of stochastic optimization, the mathematical theory for finding solutions during uncertainty, and computer modeling.