Initial stage in developing an online car rental system (OCRS) using customization business model

Abstract

Abstract Online Car Rental System (OCRS) is a prototype of a car booking website where customers can make car booking process via online. OCRS is developed by utilizing customization business model and provides add-on facilities to the customers. It is proposed as an alternative for the community to make car rental. The development is done based on the case study at a brick-and-mortar car rental outlet AMCT Enterprise. In parallel to the business expansion plan, the company faced challenges to manage car booking process. Increasing number of booking has made manual booking process no longer efficient. AMCT needs a computerized database system to manage booking data and online technology to reach a wider customer base. This prototype system is derived from the development process conducted by adapting the Waterfall Model of the SDLC. The methodology comprises of six sequential steps which are planning, analysis, design, development, testing and evaluation as well as the documentation phase. Test plan and questionnaire was designed for collecting evaluation data from targeted users and experts in order to assess the system functionality and usability. It is hoped that OCRS will enhance the flow of current business process for the customers and the organization.