Evolution mechanism of Weibo top news competition*

Abstract

In a certain period, some news will compete for the top news to gain the most attention and influence, and more news will be submerged in the ocean of news and become mediocre. This article deeply studies the evolution process and competition mechanism of the dissemination of Weibo news. In this paper, we innovatively propose a pre-processing scheme for traditional small–world networks and scale–free networks and divide nodes into three roles: fans, passersby, and anti-fans. The competition mechanism of Weibo top news is defined from the aspects of node role and node aggregation degree. A network evolution model is established based on the competition mechanism. The propagation characteristics of the network evolution model are deeply analyzed, and simulation experiments are performed on the small–world network and the scale–free network. Finally, the validity and rationality of the new model are verified through comparative experiments, and a feasible scheme for the propagation of top news onWeibo is given.