Analysis Positioning Map and Competitiveness of Kampung Unggul Balitnak Chicken based Farmer’s Perception in Jember Regency

Abstract

Abstract The purpose of research was nalysis of Kampung Unggul Balitnak (KUB) position compared by joper, male layer, broiler, and arab. The research had done in twenty subdistrict, Jember Regency. Research method was used by snowball sampling. Data analysis for knowing KUB position compared by joper, male layer, broiler, and arab was Multi Dimensional Scaling (MDS) based on product quality (X1) and business eficiency (X2). Knowing cometitivenes used PAM matrix. The resul of analysis showed the comodity had similiraty by KUB was joper. Postioning map showed joper had near position with KUB. Result of coefficient competitiveness PAM matrix showed KUB had highest coefficient than joper and arab but lower than broiler and male layer.