Research on the Construction and Application Strategy of Precision Marketing Model for Industrial and Commercial Customers

Abstract

Abstract In the new electricity market, the main body of the market has evolved from the traditional electricity generation to the multi subject, and the customer value has changed. Based on the traditional method of evaluating the electricity customer value and new value after the release of power market, design new evaluation indexes for adapting the electric reform. Fuzzy analytic hierarchy process (FAHP) and entropy weight method are adopted to combine the overall weights of the design indexes and TOPSIS method is used to evaluate customer value comprehensively. According to the two dimensions which are customer value classification and customer stickiness, the main service mode for the sale electricity agent is designed. Through the example analysis, the quantitative results and the service strategy are put forward to provide assistant decision support for the differential operation of the sale of electricity entities.