Author:
Dunchenko N I,Kuptcova S V,Voloshina E S,Yankovskaya V S,Mikhaylova K V,Ginzburg M A
Abstract
Abstract
The main aim of any company is consumer satisfaction. However, in order to promote a new product on a market, an analysis of consumer preferences is not enough, you must make sure that the product meets all safety requirements for this category of the product and guarantee its sustained quality. So, the producer has to create products according to consumer wishes. In this article a study of market of convenience meat products is established. The result of forms was drawn and a list of wishes of “active” consumers was provided for convenience chilled meat cutlets. Then, we used the Quality Function Deployment method, the mechanism for designing products or processes, and, based on the established and expected consumer demand, consistently transformed this demand first into technical characteristics of products, raw materials, and then into parameters of the technological process. This demand is transformed into chain of House of Quality. The final step was to develop a consumer demand target matrix. Scientists Vahouni G. V., Ross H. have studied the application of QFD in production in various industries [3,4].
Reference13 articles.
1. Quality Function Deployment;Vahouni;Fed. Pros.,1982
2. QFD Status in the U. S. Automotive industry;Ross,1995
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