The influence of entrepreneurship orientation and IOT capabilities to sustainable competitive advantage of artisanal fisheries in Indonesia: A case study of Artisanal Fishery in Banten Province

Abstract

Abstract Sustainable competitive advantage as the way of winning the dynamic competition consists of many factors that influence the success of its implementation. A quantitative research method was applied to fill the gap of the technology capabilities and entrepreneurship orientation as important factors that influence the sustainable competitive advantage. The research surveyed 106 small scale fishermen to find out how artisanal fishermen as entrepreneur in catch fisheries perceived digital transformation and sustainable competitive advantage The unique proposition of the research was to find how the artisanal fishermen at the province of Banten, Indonesia perceived the Internet of Things Capability (IOT-Capability) or also known as digital transformation supports the sustainable competitive advantage practices in catch fisheries. The results of this research indicate that IOT technology highly influences the sustainable and competitive advantage of the fishery industry. The research finds out that small scale fisher as an entrepreneur believes that entrepreneurship orientation of artisanal fisher positively influences IOT-capabilities and makes it as mediation variable between the fisherman entrepreneurship orientation and sustainable competitive advantage.