Innovationto speed up the Developmentof Rose Picking Agro-Tourism in Gunung Sari

Abstract

Abstract Rose picking agro-tourism development playsa significant role in increasing the welfare of famers or rural community. The research of innovation to accelerate the development of RPA was conducted from traditional to modern agro-tourism in Gunung Sari. The approach of The quantitative and qualitative was used by determining 30 respondents purposively using the saturated sampling method. The results showed that the farmers managing the agro-tourism picking roses had gone through the processes of knowledge, persuasion, decisions, implementation, and confirmation before adopting innovation. The factors that influence the farmer implementer in adopting innovation in the development of rose picking agro-tourism are the age and frequency of farmers participating in counseling.