A Model of Community Events as a Cultural Heritage Conservation Effort in Semarang Chinatown

Abstract

Abstract Semarang Chinatown has a potential to be developed as an alternative tourism attraction in Semarang. This area has a local distinctive identity, historical value, and many community events. Development of these events threatened the existence of traditional spaces in the area, marked by the threat of building functions transformation as a result of demands for the development of economic activities.The aim of this studyis to analyze the direction of appropriate community events as an effort to conserve Semarang Chinatown. The method of this study is a qualitative method using descriptive analysis and SWOT analysis techniques. The results of this study show that the event model that can be utilized in the preservation of Semarang Chinatown is a model of event that seeks to conserve the area, provide an additional income for the community, and involve the community in its development and implementation. Warung Semawis is the right model of event to be utilized because it has an established routine intensity, good branding and interaction between communities, good event management, and cooperation.