The implementation capabilities of the brand commercial network on the regional market of pasta

Abstract

Abstract At the present time, there is an irregular demand for locally produced pasta products from consumers on the studied regional market. Besides, nowadays we can see the increased competition between food producers on the domestic market. One of the signs of greater competition is the emergence of new product brands and the release of modified products under their current names with similar quality parameters. For this reason, primarily manufacturing companies must build an effective system of network marketing through corporate trade to attract consumers to their products.