Traders’ motivation in business development-based coastal forest ecotourism : a case study of small islands in the City Of Bandar Lampung

Abstract

Abstract Small island ecotourism is available in three regencies in Lampung Bay, one of them located in Bandar Lampung City, which has two coastal forest ecotourism areas, notably Pasaran Island and Permata Island. These two islands have quite distinct characteristics. Pasaran Island combines the beauty of the sea with marine products attraction. Permata Island attraction lies in the beauty of the sea and local wisdom stories. Traders that conduct business in Pasaran Island and Permata Island have different motivation and efforts. The goal of this research was to investigate traders’ motives and efforts in business development based on coastal forest ecotourism. Data collection techniques were carried out using in-depth interviews and observation and then evaluated using a qualitative descriptive method. The findings revealed that intrinsic and extrinsic motivation influenced the motivation of Pasaran Island and Permata Island traders in running their ecotourism business. Traders’ efforts to improve ecotourism on Pasaran Island are reflected through environmental stewardship, such as processing marine product away from communities and ecotourism objects to avoid air pollution in the coastal forest ecotourism region. In contrast to the Permata Island traders, who lay a greater emphasis on environmental purity and comfort in the ecotourism sector.