DNAku Consumers Profile: One of The First Direct to Customer Genetics Testing in Indonesia

Abstract

Abstract DNAku test is one of the first direct to customer genetics testing in Indonesia. DNAku test came with a different approach as it gave their customer reports of their genetic predisposition to corresponding traits. Four months after launch, we create consumer report of this genetics testing based on DNAku questionnaire results. We applied three statistical methods, including descriptive statistics, multivariate normality test, and t-test to the demographic data of the DNAku customers. The result shows population clusters which may represent population groups that are interested in genetics testing. The questionnaire also has questions about the customer’s lifestyle. The results of these questions were processed to find the lifestyle of DNAku customers.