Tourism Hospitality Industry Supply Chain in Pandeglang Regency After Tsunami 2018

Abstract

Abstract One of fastest growing tourism economic zone is Tanjung Lesung, located in Pandeglang Regency, Banten. Besides Tanjung Lesung Special Economic Zone, Pandeglang Regency has many tourism potentials, which contributes significantly to the regional revenue. As a critical element of tourism, hotels provide accommodation and services for tourists. To provide the services, the flow of goods, services, and information must be designed efficiently and effectively. Unfortunately, the December 2018 Sunda Strait tsunami had impacted hospitality industry and its supply chain severely since then. To support the recovery from the impact of the tsunami, it is important to understand the relationship between each component in the hospitality supply chain in Pandeglang. Hence, this study aims to identify the hospitality supply chain in Pandeglang. The study uses the qualitative approach to describe the main components of the hospitality supply chain and with samples of interviews mostly from official governments and other related organizations within the industry. The result finding indicates that the components in the hospitality business in Pandeglang consist of three main components, namely: supplier, distributor, and customer. In addition, the relationship between components can be more efficient to increase product competitiveness in the tourism market and to support the Pandeglang recovery.