Factors Influencing Tourist Visit to Jumog Waterfall Ngargoyoso Sub-District Karanganyar District

Abstract

Abstract The influence of accessibility, facilities, and tourist location on visitor satisfaction to Jumog Waterfall. There are three objectives in this study, namely: Analyzing the effect of accessibility on visitor satisfaction to Jumog Waterfall; Knowing the effect of facilities on visitor satisfaction with Jumog Waterfall; and Analyzing the effect of location on visitor satisfaction with Jumog Waterfall. The tool used in multiple linear regression analysis is SPSS 16.0. Accessibility, facilities, and location as independent variables. Visitor satisfaction is dependent. The test model for multiple linear regression analysis is the F-Test and T-Test, where the Coefficient Regression Full Model and Anova Model are selected as the best models. The first analysis indicates a significant positive impact of enhanced accessibility on visitor satisfaction at Jumog Waterfall, supported by a notable F-Test value of 2.70. The findings highlight a meaningful correlation between improved facilities and heightened visitor satisfaction at Jumog Waterfall, as evidenced by the obtained t-test distribution value of 1.984. The study identifies a substantial positive effect of favorable location characteristics on visitor satisfaction at Jumog Waterfall, further supported by the overall significance level of 0.000 < 0.05, leading to the rejection of the null hypothesis (H0).