Author:
Djamali R. A.,Cahyaningrum D. T.,Retnowati N.
Abstract
Abstract
This will decide the direction of customer attitudes and decisions to transition to consuming healthy and safe food items, together with the dynamics of expanding consumer preferences regarding the relevance of health and food safety. The primary option for addressing the shifting demands of consumers is organic food. The tendency to buy organic food items is positively impacted by consumer education about health and safety. Health and safety awareness has a favorable impact on consumers’ decisions to buy organic food. PT. Sirtanio Organic Indonesia in Banyuwangi is one of the commercial actors that regularly and constantly produce organic food ingredients (organic rice and soybeans). The goal of this project is to develop partnerships-based, integrated organic farming that uses a closed-loop system. Purposive sampling was utilized to choose the descriptive qualitative research approach at the company PT Sirtanio Organik Indonesia. In-depth interviews and group brainstorming with practitioners and higher education specialists are the methods used to acquire the data. The following are the conclusions: (1) an integrated organic farming pattern based on a close loop system (IFO-CLS) business development plan was successfully created; and (2) the IFO-CLS model was successfully implemented, particularly organic soybean production at PT. Sirtanio Organik through the Matching Fund-Kedaireka Kemristekdikti program in 2022.